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Mobile Marketing: Hair Salons Can Benefit From QR CodesSmall businesses need help to compete against the larger businesses. Hair salons are no exception. Whether you have name brands behind you or are an independent barber, you need foot traffic through your salon to thrive. To do this effectively, you will need to market. Billboards, signs, word of mouth?they?re all great tools for marketing, but in today?s world we need to speak the average customer?s language. And that?s by using the one thing they always have with them: their mobile phone. Mobile marketing is becoming more and more popular.Mobile phones have two basic ways to receive marketing material. The first is SMS, or short messaging service. This is where you receive a text, often from an unknown source, with a short message. The second and more common, is MMS, which is mu SEOPressor ltimedia service. This format is where a photo or other media is sent to the phone, giving the end user information.Hair salons are a great business that can benefit from marketing materials. Think about all the different things you can communicate to your clients. Specials on products, buy one get one spa services, or even when a certain hair stylist has time available. Many times, people walk into the salon, have their service done, and leave. But what about keeping track of them? How do you contact your entire customer base to share specials without calling each one of them?QR codes are the answer. Everyone has seen these. It?s the square box of black modules in magazines, signs and commercials that you can use your phone to scan. Once you scan the image, it turns into data, either showing you a picture or sending you to a website.